2020 has been an interesting year, to say the least, however for all of the challenges it has presented, it has had a few bright spots worth celebrating. For instance, this Saturday, November 28th marks the 10 year anniversary of the “Shop Small” movement and Small Business Saturday, which has steadily grown to be just as well-known as its Black Friday and Cyber Monday big-box counterparts.
Started in 2010 by American Express, Small Business Saturday is geared toward supporting local businesses who, now more than ever, need support to keep their doors open. In fact, according to American Express, 62% of U.S. small businesses reported that they need to see consumer spending return to pre-COVID levels by the end of 2020 in order to stay in business.
American Express is making it easy to find small businesses near you with their Shop Small tool. Simply enter in your zip code to see which businesses are near you!
How can you support?
Shop in person
If it’s possible to safely visit, shop or dine at your favorite local spots in person, consider stopping in to purchase some holiday gifts for friends, family, or even yourself.
Especially this year, many businesses have turned to opening up their stores online making it easier than ever to buy local.
Purchase gift cards
Gift cards make incredible gifts because of their versatility! If you’re unsure of the perfect gift to get that special someone, purchasing a gift card from some local small businesses will not only support local, but give the recipient the freedom of choice! Of course, purchasing a few gift cards to keep on hand in your own home to use later is always a great idea too!
This one is likely to be something many of us have already been doing this year, but why not support your favorite local restaurant and order in this weekend? Who wants to cook after Thanksgiving, anyway?
Other ways to support
Spread the word
Share and tag your favorite shops on social media to raise awareness!
Yelp, Google, and Facebook are all great places to leave reviews of your favorite spots.